Visit Hokkaido
The complete guide to Japan’s northernmost island. Powder snow, steaming onsen, fresh seafood, and wild landscapes.
Start Planning
First time? Start here. Returning? Jump to what interests you.
Where to Stay
Hotels, ryokans, hostels by area.
Food & Drink
Hokkaido produces some of the best food in Japan. Here’s what to eat and where.
Food Guide Overview
The complete guide to eating in Hokkaido.
Ramen Guide
Sapporo miso, Asahikawa shoyu, Hakodate shio.
Seafood Guide
Uni, ikura, scallops, and where to find them.
Crab Guide
Taraba, kegani, zuwaigani — types and seasons.
Sushi Guide
Kaiten sushi, omakase, and market dining.
Sweets & Desserts
Cheesecake, chocolate, soft serve, and dairy.
Things to Do
Activities and experiences across every season.
Onsen Guide
Hot springs across the island.
Summer Activities
Hiking, cycling, rafting, wildlife.
Flower Guide
Lavender, shibazakura, sunflowers.
Drift Ice in Abashiri
How to see Hokkaido’s frozen sea.
Shopping Guide
What to buy and where to find it.
Culture & Heritage
Ainu heritage, festivals, regional identity.
Transport
Trains, buses, car rental, and getting between cities.
Rail Guide
Trains, passes, and key routes.
Bus Travel
Routes, costs, and booking.
Car Rental
Everything you need for a road trip.
Sapporo Subway
Lines, fares, day passes, IC cards.